In my last post I talked about the Mobile Long Tail and the need to eliminate the incremental cost of per new application. Anyhow eliminating the variable cost per application doesn’t completely enable a long tail. It solves only half the puzzle.
A golden rule for long tail is that when you have unlimited selection makes sure it can be easily searched. This is what Amazon, Netflix and others had done. Made sure that they provide a mechanism in which products can be easily searched and shared by the customers. After the unprecedented success of the app stores, most of the mobile client application providers had started to build their own application store.
Some interesting mobile client application stores
Apple App Store , Android Market , Nokia Ovi Store , Sumsung App Store,
JK ,pointed me that google wave is supposed to join the bandwagon very soon!
Now all these long tail models both telco and other industries need provide some common features like, searching, filtering, rating, sharing of products. Isn’t it a waste for each of these people to be developing all these common features over and over again? hSenid Mobile has decided to release the full code base of the application store under GPL.
We have commenced the requirement discussions of the mChoice Vishma, which is the project name of the open source application store. Now we have the high level idea on where we need to get to and the team is getting ready with some proposed UI interfaces, so that it will be used as the basis for community discussions.
Face to Face Meet Up
The Vishma face to face meet up will happen on the 17th of February 2010 at GMT 1.00 PM to 2.00 PM.
That is,
Barcelona Time - 2.00 PM to 3.00 PM
Singapore and Malaysian Time - 9.00 PM to 10.00 PM
Sri Lankan and Indian Time - 6.30 PM to 7.30 PM
Follow the http://soltura.hsenidmobile.com to find the online login details to the session.
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